Foothill Ranch, Calif., May 22, 2019 – Bal Seal Engineering, Inc., a leading global designer and manufacturer of custom sealing, connecting, conducting, and EMI/RFI shielding components, today announced the launch of its new website at www.balseal.com. The mobile-friendly site, which features streamlined product performance data, real-world application examples, and an expanded technical library, is available in 11 languages.
According to Global Sales and Marketing Vice President Gary Stoffer, the new site gives visitors faster access to information about the company’s Bal Seal® spring-energized seals, Bal Spring® canted coil springs, and Bal Contact® electrical contacts. The underlying philosophy of its design, he says, is to “make every click count.”
“For engineers who want to take their designs to the next level, the journey has never been easier,” says Stoffer. “As part of this process, we re-examined the way we categorize and present the valuable materials we’ve developed over the past 60 years. Our goal was to put every relevant asset we had about an industry or product in one place, and get visitors there fast.”
As an example, Stoffer cites the large, sliding banners, which spotlight the role of Bal Seal Engineering products in critical equipment, such as implantable cardiac devices and industrial robots. These banners link to blog posts containing SlideShare presentations, infographics, and videos that offer visitors more detailed information about the applications – as well as engineering tips and design ideas.
Product “dashboards,” which use bold, quick-reference graphics to present temperature, pressure, friction, and other performance capabilities, also represent the company’s effort to make data “instantly accessible,” Stoffer says. And a more compact, functional design request form makes it simple to get design help from experienced applications engineers.
Daniel Chin, Bal Seal Engineering’s Digital Marketing Director and architect of the new site, stresses that it isn’t just an update or redressing of old pages. Rather, it’s a “completely new build,” which considers common search terms across the broad range of industries – and cultures – his company serves.
“We used a variety of tools to determine what today’s engineers are searching for,” says Chin. “As a result, we built a solid glossary of industry terms, not just in English, but in localized Spanish, French, German, Japanese, Chinese and Korean, and other languages. All this translates to a better, more directly relevant experience for visitors, and improved visibility for Bal Seal Engineering.”
About Bal Seal Engineering, Inc.
Bal Seal Engineering, Inc. is a global provider of custom-engineered sealing, connecting, conducting, and EMI/RFI shielding solutions for worldwide industry. The company’s products employ unique Bal Spring® canted coil spring technology for enhanced equipment performance and reliability. For the latest news and information about Bal Seal Engineering, visit www.balseal.com or call 800-366-1006.
Kristen Canady | +1 949.460.2253